Blockchain-Powered FIFA Rivals Integrates Adidas Digital Collectibles Ahead of Release

Mythical Games is set to launch FIFA Rivals globally on June 12, marking another milestone in blockchain-powered sports gaming. The game will feature Adidas-branded digital collectibles, including exclusive kits, jerseys, and VIRTUAL shoes, all tied to the sportswear giant's football heritage. These assets will be tradable, giving players true ownership through blockchain technology.

The integration of Adidas digital collectibles is expected to significantly boost player engagement. A virtual Adidas Training Facility will also be included, allowing players to upgrade team cards and complete tasks for additional rewards. This follows the success of Mythical Games' earlier title, NFL Rivals, which pioneered the fusion of licensed sports content with crypto gaming mechanics.

FIFA Rivals combines official FIFA licensing with fast-paced arcade gameplay and blockchain features. The multi-year partnership with Adidas underscores the growing convergence of major brands with Web3 gaming ecosystems. Player-owned digital assets continue to redefine value creation in gaming economies.